Link Logistics promotes Melissa Sachs to chief communications officer
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Photo illustration: Axios Visuals. Photo: Link Logistics
Link Logistics, the logistics real estate company backed by Blackstone, has appointed Melissa Sachs as chief communications officer, the company first told Axios.
Why it matters: In this newly created position, Sachs will bring together the communication and marketing functions.
Context: Sachs will report to Link Logistics chief executive officer Luke J. Petherbridge and will oversee a team of 50 responsible for internal and external communications, digital strategy, marketing, events, creative and production.
- Before joining Link, Sachs held in-house comms roles at International Flavors & Fragrances, Western Union, DCT Industrial Trust Inc. and Prologis.
- In 2021, she joined Link and has since built the comms function from the ground up.
What she's saying: Bringing together communications and marketing will allow the team to move faster, she told Axios.
- "This opportunity now, for Link to have a truly integrated team, allows us to make a significant contribution to the success of the firm. We are a strategic, focused and integral part of the organization and a team that understands the business deeply and helps to drive tangible value for the business," Sachs says.
What she's watching: The rapidly changing demands that are being placed on the communications function.
- "We're operating on a very quick and ever-changing news cycle, and my main focus is on making sure I understand the news of the day, how it affects the business, how it affects our people, and that we're ready to respond — whether that's a change in actual action, or at least being able to explain and articulate [the issue] to our audiences. We can't tell the future, but we need to be 72 steps ahead to make sure we have a sense of like, where things are headed," Sachs added.
- Because of this, comms and marketing cannot work in silos, she adds.
What's next: Her focus will be on modernizing the combined marcomms function and to ensure that everything they do maps back to Link's business objectives.
- "We've done a really good job marketing the brand, and now it's time for us to shift our focus a little bit in doing more marketing and communication specifically for the business — specifically on a property level — and helping market the real estate," Sachs says.
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