Starbucks promotes rare free coffee deal for rewards members
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Starbucks Rewards members can get a free hot or iced coffee Monday, Feb. 10. Photo: Courtesy of Starbucks
Starbucks is set to serve its loyalty members a rare deal Monday — free coffee the day after the Super Bowl — despite recently reducing the number of discounts.
The big picture: The coffee giant has been promoting a "back to Starbucks" campaign to return to its roots to try to reverse a decline in foot traffic and sales.
- Starbucks introduced a new code of conduct, free refills and the return of condiment bars in January.
- It also released limited-time drinks ahead of Valentine's Day despite plans to trim the menu by "roughly 30%" in the fiscal year.
State of play: Starbucks CEO Brian Niccol said on a Jan. 28 earnings call that the company reduced "the frequency of discount-driven offers, resulting in 40% fewer discounted transactions year-over-year."
Starbucks Monday free coffee deal
Zoom in: With the Super Bowl on Sunday, Starbucks says it "may lead to a long Monday" and that it's treating members to a free "post-game day coffee" Feb. 10.
- Starbucks Rewards members can get a free 12-ounce hot or iced brewed coffee anytime Monday at participating locations.
How it works: Starbucks Rewards members can apply the "Starbucks Monday coupon" in the app for mobile orders or can let the barista know you're redeeming the offer when ordering in the store or the drive-thru.
The fine print: There's a limit of one per member and customizations may cost extra.
- Nitro Cold Brew, Cold Brew and Starbucks Reserve coffee and delivery services are excluded.
What we're watching: The company will promote the Starbucks Monday offer with a 15-second ad during the Super Bowl post-game show.
Starbucks Rewards: How to sign up
New Starbucks Rewards members can also get a coupon for a free coffee in the app if they join by 11:59pm PT Feb. 9, the company said.
- Those who join the program on Monday should "see your barista in the store to enjoy a coffee on us," Starbucks said.
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