2025 Super Bowl ads you can watch now
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Photo: Courtesy of Pringles
Vin Diesel, Billy Crystal, Kermit the Frog and the Kool-Aid man are among the stars of the Super Bowl LIX commercials available to be watched early.
The big picture: "When [brands] are spending this much money, they want to find other ways to get more bang for their buck and you have some opportunities to get attention earlier," Laura Petruccelli, co-founder of the creative agency nice&frank, tells Axios.
By the numbers: The cost of an ad is $7 million–$8 million this year.
What they're saying: Petruccelli says today's Super Bowl spot is all about entertainment and levity.
- "Flipping things on its head and surprising people is the secret sauce to getting people to really sit up during the Super Bowl."
- Her team produced a commercial this year for Häagen-Dazs.
Ads you can watch ahead of the game
"We're Here" — Instacart
- Instacart's Super Bowl debut brings together grocery mascots like the Energizer Bunny, the Green Giant and Mr. Clean with breakout stars from famous ads of years past, like 2016 sensation Puppy Monkey Baby.
"Not So Fast, Not So Furious" — Häagen-Dazs
- Stars of the "Fast and Furious" franchise take a ride with Häagen-Dazs for the ice-cream maker's first-ever Super Bowl commercial.
"The Call of The Mustaches" — Pringles
- Watch mustaches fly in this extended version of Pringles' ad.
"Don't Eat Lava" — Reese's
- Reese's is introducing its new chocolate lava big cup by bringing a voice activated volcano to New Orleans.
"The Ultra Hustle" — Michelob Ultra
- Willem Dafoe and Catherine O'Hara make a dynamic duo on the pickleball court.
"When Sally Met Hellmann's" — Hellmann's
- "I'll have what she's having" means pass the mayonnaise.
"Get your stay ridiculously right" — Booking.com
- The travel planning platform has something for everyone, from humans to muppets.
"Sick of the System" — Hims & Hers
- The telehealth companies are tackling weight loss in this no-frills, one-minute spot.
"Slow Monday" — Coors Light
- Coors is delivering a literal "case of the Mondays" with limited edition boxes of "Monday's Light."
"Wonderful World of Nerds" — Nerds
- Five-time Grammy nominee Shaboozey sings his own rendition of "What a Wonderful World" by New Orleans native Louis Armstrong.
"David and Dave" — Stella Artois
- The beer brand makes its return to the Super Bowl with their first national ad in six years.
"Whoa!" — Little Caesars
- Eugene Levy helps Little Caesars tease their new bacon and cheese crazy puffs.
"These Legs" — Dove
- Dove's ad highlights how body confidence issues prevent girls from playing sports in high school and beyond.
"Unidentified Frying Object" — HexClad
- The cookware company recruited Gordon Ramsey and a very famous "alien" for their Super Bowl ad debut.
"The Z-Suite" — Tubi
- This promo is for Tubi's new original series about a group of Gen Z employees who take over the C-Suite of an advertising agency.
"Genius Beluga" — NerdWallet
- Golden Globe winner Kieran Culkin lends his voice as a belgua whale in NerdWallet's Super Bowl debut.
"A Tale As Old As Websites" — Squarespace
- "Saltburn" star Barry Keoghan spreads the website design platform across the Irish countryside.
"Kiss From A Lime" — Mountain Dew
- Award-winning singers Becky G and SEAL star in this ad directed by Taika Waititi.
"Act Like You Know" — GoDaddy
- Emmy nominee Walter Goggins shows off his brand of goggle glasses in this commercial for GoDaddy's AI tool.
"Foam Diva" — Coffee mate
- Shania Twain voices a singing tongue in Coffee mate's first-ever Super Bowl spot.
"First Delivery" — Budweiser
- A Clydesdale foal (yes, it's real) makes his first Budweiser delivery.
"Dream Job" — Google Pixel
- A dad uses the smartphone's AI to prepare for a job interview in this heartwarming commercial.
"Circles" — Busch Beer
- Sports collide as NASCAR Cup Series driver Ross Chastain makes a cameo in this ad for Busch Light.
"You Got Cirkul" — Cirkul
- Actor Adam DeVine stars in the Super Bowl ad debut for Cirkul.
"Elmo and Roger Federer's letters of the day" — On
- The footwear brand is clearing up some confusion about its logo.
"Now Taxes is So Sweet" — Intuit Turbo Tax
- Issa Rae gets her taxes done in her first Super Bowl commercial.
"Salty Club" — Ritz
- Bad Bunny, Aubrey Plaza and Michael Shannon cameo in Ritz's big game debut.
