Exclusive: HockeyStack raises $20M for marketing analytics
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HockeyStack has raised a $20 million Series A to bolster its marketing analytics and attribution platform.
Why it matters: The funding supports marketers' need for quality tools to understand the increasing amount of data around purchases.
How it works: HockeyStack is a marketing tech company focused on attribution, tracking customers' ad impressions, conversions, spend and churn.
- The startup serves B2B companies such as the sales platform Outreach, video conferencing company 8x8 and property management tool RealPage.
- "What we're trying to do is build a single timeline of all activity, a single underlying data platform for customer data," CEO Buğra Gündüz says.
- The three co-founders grew up together in Turkey, went to the U.S. for college and all decided to drop out in 2023 to work full time on the startup, which participated in Y Combinator in 2023. HockeyStack has 35 employees, the majority working in San Francisco.
The latest: HockeyStack is launching an AI agent called Odin that automates account research.
Zoom in: Bessemer Ventures Partners led and was joined by Y Combinator, Uncorrelated Ventures and Qnbeyond Ventures.
- Prior, HockeyStack raised $2.7 million in seed funding.
- Bessemer vice president Alexandra Sukin says her team was interested in HockeyStack's connection of siloed tools and its investment in workflow automation tools. Another attractive quality was that the founders weren't marketers.
- "They're just young kids, and I say that word kids as a huge compliment, because their naivete is a huge advantage," says Jeremy Levine, partner at Bessemer.
By the numbers: Revenue grew 4.5x from 2023 to 2024.
- The platform manages more than $20 billion of campaign spend for its more than 130 customers.
What's next: Gündüz says the funding will be put toward hiring and new product development.
