Jan 19, 2025 - Business

Melania Trump joins her husband in the meme coin billions business

Melania Trump's face overlaid with light of multiple colors. — The once and future first lady, Melania Trump, at a digital art show. Photo: Charly Tribaulleau/AFP/Getty Images

Two days after her president-elect husband generated potentially tens of billions of dollars with a new meme coin, first-lady-in-waiting Melania Trump launched her own coin Sunday night: MELANIA.

Why it matters: The Trump family became crypto billionaires this weekend, simultaneously raising difficult questions about the boundaries between their official roles and personal profits.

By the numbers: The details on this new coin are sketchier, but we can see that it also has a supply of a billion tokens. It's not clear how many are on the market now.

According to the token's site, the team is only setting aside 35% for themselves, but it will also only take 13 months for it all to unlock.
More than 22,000 wallets held it early Sunday evening, shortly after launch, according to Solscan, a site for checking the details of assets on the Solana blockchain.
The meme coin is offered by MKT World, a company associated with the incoming first lady.

What we're watching: The token for Trump's wife is rising in price fast, quickly breaking $5 on Dexscreener (with a fully diluted market cap of more than $5 billion).

Which would mean something well over $1.5 billion for the team's allocation.
Concurrently, TRUMP fell about 36% on the news that there was more than one family coin out there, from $72 to $44 on CoinGecko, at press time.

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Melania Trump joins her husband in the meme coin billions business

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