A Rolex SA Oyster Perpetual Day-Date luxury watch in the window of a Bucherer AG store in Zurich, Switzerland, on Aug. 25, 2023. Photo: Arnd Wiegmann/Bloomberg via Getty Images
All that holiday cash you got from Grandma might not be enough for the Rolex you've been dreaming about after all.
State of play: The luxury watchmaker is raising prices on its watches by up to 8% depending on the model, Bloomberg reports.
For example, a yellow gold Day-Date model with a 40-mm black dial now costs about $45,809, up nearly 8% from last year.
Much of the blame likely goes to the price of gold, which spiked by 27% in 2024, its biggest increase in 14 years.
💭 Nathan's thought bubble: I've been watch-less for more than a decade and I guess that'll have to continue.
