Bounty paper towels on display at a store in California last year. Photo: David Paul Morris/Bloomberg via Getty Images
These days Bounty paper towels feel like the not-so-quicker-picker-upper.
We recently opened a package, and they felt much ... thinner than before, which was noticeable since Procter & Gamble brags about how thick and absorbent the product is.
State of play: Could this be the latest example of shrinkflation?
And this person on Reddit noticed too but went a step further, weighing an old package and a new one — and showing that the new one was 20 grams lighter even though it contained the same number of sheets.
What they're saying: Nothing. P&G declined our several requests for comment.
But CFO Andre Schulten said on an earnings call in October that the company had made an "improvement of the Bounty substrate" that "leads to the ability to then down-count sheets of the roll, increase the roll diameter or the roll size so consumers have actually more product available to them."
And CEO Jon Moeller told Yahoo Finance in October that "there are times where we will reduce the size of an offer simply because that at times increases affordability."
How about you, Closer readers? Have you noticed Bounty towels getting thinner? Tell us at [email protected].
