Elon Musk dominates list of top businesspeople in the news
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Elon Musk overwhelmingly tops a list of the most read-about businesspeople of the year, according to data from Taboola shared exclusively with Axios.
Why it matters: It's little surprise given the way Musk has come to dominate industry, the media and politics — but the magnitude of the gap between him and anyone else is still eye-popping.
By the numbers: Taboola, which powers advertising for thousands of websites, tracks views on news articles in its publisher network.
- Globally, articles about Musk ran up about 1.03 billion page views from Jan. 1 to Nov. 12 this year.
- That's 7x the number two on the list, Jeff Bezos.
Between the lines: In news publishing, winners win. Topics that get lots of clicks get written about more, fueling the cycle.
The bottom line: Between his new-found influence in Washington and his power on social media, get used to reading about Musk even more.
