Dec 3, 2024 - Business
Pizza's modernized hut
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The Hut isn't much of a hut anymore.
State of play: Pizza Hut today introduced a new restaurant design in the U.S., prioritizing heated pickup "cabinets," self-service ordering and a drive-thru menu.
- Notably, the red-thatched hut design is long gone, replaced with a sleek modern look.
- The brand has already rolled out the new design in 2,000 international Pizza Huts, but Plano, Texas, is the first in the U.S.
How it works: We weren't sure how drive-thru pizza works either, but apparently the Yum Brands chain will offer "a select list of 'ready-now' items that can be quickly ordered and picked up at the window."
💭 Nathan's thought bubble: I got through my childhood with the kids-read-stuff-for-free-pizza "Book It" program — and it turns out it still exists, so maybe there is still good left in this world.
