Nov 14, 2024 - Business

Yes, people are listening to Christmas music earlier this year

Analis Bailey

Illustration of an upward trending chart with a musical note behind the arrow, in the style of a concert poster. — Illustration: Brendan Lynch/Axios

It's mid-November and the holiday hits are already hitting new highs.

Driving the news: The Christmas Hits playlist became the No. 1 playlist on Spotify in the U.S. this week, with almost double the streams than this time last year.

Between the lines: People are starting to stream holiday music earlier each year.

Spotify released its 2024 Spotify Singles Holiday Collection one month earlier than usual this year, accommodating early listeners.

Zoom out: On Nov. 1, Spotify saw dozens of Christmas songs surge, including classics like Eartha Kitt's "Santa Baby" and Mariah Carey's "All I Want For Christmas Is You," which re-entered Spotify's Daily Top U.S. Chart this month.

By the numbers: From Oct. 31 to Nov. 1, "Christmas Dreaming" by Laufey saw a 1,450% increase in streams, "The Christmas Waltz" by Laufey saw a 1,090% increase, and "Christmas Tree Farm — Old Timey Version" by Taylor Swift hit a 1,020% increase.

Sabrina Carpenter's "white xmas" (+400%) and "buy me presents" (+390%) also saw spikes.

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Yes, people are listening to Christmas music earlier this year

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