Amazon launches discount store to take on Temu, Shein and TikTok Shop

The big picture: The new Amazon Haul store, available on the U.S. shopping app in beta, sells all products for $20 or less with most under $10.

• The majority of products on Amazon Haul are $10 or less and many are as low as $1, Amazon said Wednesday.
• It's now available to U.S. shoppers when they update the Amazon app.

Amazon Haul free shipping

Between the lines: To get free shipping on Amazon Haul, orders need to be $25 or more.

• A $3.99 shipping fee applies for orders under $25.

What they're saying: GlobalData managing director Neil Saunders said Amazon Haul is a response to consumers "increasingly seeking value for money as they try to make their budgets stretch further."

• "The value retail segment has been a major growth area over the past few years and while the regular Amazon site has a good value-for-money reputation, its wide offer means that it is not primarily seen as an everyday low-price destination," Saunders said.

How long will Amazon Haul orders take

Yes, but: Don't expect items to come as fast as other Amazon orders that promise two-day shipping or faster delivery.

• The retailer said most products have shipping times of one to two weeks.
• CNBC reported in June that Amazon was planning a discount store with goods shipped from China.

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