Brady tests deflated watch market

Now you can buy a watch once owned by Tom Brady, the football legend who nearly conquered Father Time during his 23-year NFL career.

State of play: Sotheby's announced today that it will auction off Brady's watch collection and a variety of other items from the seven-time Super Bowl champion.

• The "GOAT Collection" includes Patek Philippe, Rolex and IWC watches, plus game-worn jerseys from the University of Michigan, New England Patriots and Tampa Bay Buccaneers.

Zoom in: The 27 watches and 20 sports items are collectively expected to fetch anywhere from $6 million to $11 million, according to Bloomberg.

• The watch Brady wore at his Netflix roast is the premier item in the auction. It's expected to go for $400,000–$800,000.

What we're watching: Whether Brady can spark a drive in a well-documented down market for luxury watches.

💭 Nathan's thought bubble: I haven't owned a watch in more than a decade, and that won't be changing now.