Scoop: Sarah O'Brien departs Rivian to join Jony Ive's venture, LoveFrom

Context: LoveFrom currently has about 50 employees, most of which are designers, engineers, architects and artists.

• Recent clients include Moncler and Airbnb.

What they're saying: "Sarah is a friend," said Ive. "I have been lucky enough to work closely with her in the past and I am unspeakably grateful and excited that she is joining our little team at LoveFrom to help us with our immoderate ambition to be useful in the future."

Background: O'Brien most recently served as chief communications officer for Rivian, where she oversaw product, consumer, internal and corporate communications.

• Before that, she supported Mark Zuckerberg as Meta's vice president, executive and product communications and Elon Musk as head of communications at Tesla, where she oversaw the launch of Model 3, Solar Roof and Semi.
• Prior to Tesla, she worked closely with Ive as the communications lead for Apple Watch. In her time at Apple, she also supported the launch of the iPhone, iPad, App Store and the iTunes Music Festival.

What to watch: The power and use cases for AI can be hard to wrap one's head around, which presents a major PR challenge for these companies.

• Having a tangible product — like a potential "iPhone of AI"— is easier to message and much easier to market.
• In her new role, O'Brien will likely lead that charge.

Go deeper: OpenAI says ChatGPT usage has doubled since last year

• AI giants pledge to share new models with feds