Crayola trademarked the smell of its crayons. Photo: Smith Collection/Gado/Getty Images
Go ahead and take a whiff of a crayon, but don't even think about trying to make money off it.
Crayola recently secured a trademark for the smell of its wax coloring sticks after a six-year legal battle.
Zoom in: It's "a scent reminiscent of a slightly earthy soap with pungent, leatherlike clay undertones," according to a trademark document noting that it dates back to 1905.
Crayola's boss "imagines one day pumping it through the aisles of retailers, triggering nostalgia while shoppers are browsing and hopefully buying more crayons," Bloomberg reported today.
💭 Nathan's thought bubble: To me, the smell of crayons triggers back-to-school shudders.
