Aug 6, 2024 - Economy
Charted: Who's winning the fast-food value war
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Fast food is slowing down.
Why it matters: Some of the biggest brands in the industry are trying to regain traction as customers recoil from price hikes.
Between the lines: Yum Brands chains KFC and Pizza Hut today posted 3% comparable sales declines in the second quarter versus a year earlier.
- McDonald's and Starbucks earlier recorded 1% and 3% declines, respectively, in the same period.
Yes, but: Taco Bell continues to be a bright spot for Yum, delivering a 5% jump.
- TD Cowen analyst Andrew Charles said "menu innovation and value tactics" are bolstering Taco Bell.
