Through Cameo, celebrities sell customized videos to the public. Photo: Cameo
Maybe Cameo needs to join Cameo to make a few extra bucks.
The once-high-flying company — whose app allows celebrities to earn money by selling personalized videos to the public — is unable to pay a $600,000 fine as part of a new 30-state settlement.
Between the lines: Baron App, which owns the company, will be allowed to pay a reduced fine of $100,000 as part of the deal.
The company was accused of violating consumer protection laws and federal disclosure rules for paid endorsements.
Flashback: Cameo was valued at more than $1 billion in 2021, Business Insider reported, but "it has never been able to attract many A-list celebrities to its platform and had several rounds of layoffs in 2022 and 2023."
