Jul 18, 2024 - Business

Bonus chart: Readership soars

Eleanor Hawkins

The line chart shows the readership for articles about "Joe Biden" and "Donald Trump" from June 1 to July 16, 2024. Throughout the period, articles about Biden generally attracted more readers than those about Trump, with both topics experiencing significant spikes in readership on June 28 and July 16. — Data: Memo; Note: Articles were considered about a candidate if their name was in the headline or at least twice in the article's body text. Readership measures unique visitors to news articles for seven days after publication from a sample of 80 national and large regional news outlets; Chart: Axios Visuals

While more people are reading about Trump since Saturday's shooting and during the Republican National Convention, Biden's message of unity is breaking through in larger numbers via traditional media, according to media monitoring platform Memo.

By the numbers: Memo — which tracks readership of news articles from a sample of 80 national and large regional news outlets — found that Biden's response to the attempted assassination drove over 15 million readers between July 13-16.

Trump's public response following the attack has been read by 4.7 million readers, per Memo data.

Yes, but: These readership numbers do not take social media chatter into account.

Plus, news consumption is down and many are flocking to nontraditional outlets for news and information.

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Bonus chart: Readership soars

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