Jul 17, 2024 - Business
Tesla's Cybertruck outsold Ford's F-150 Lightning in May
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Tesla's unconventional Cybertruck surpassed the Ford F-150 Lighting as America's most popular electric pickup truck in May, vehicle registration data shows.
Why it matters: Tesla, which has been ramping up production, claims to have 1 million Cybertruck reservations. But true demand for electric pickup trucks is unclear.
By the numbers: The Cybertruck ranked fifth among all battery-electric vehicles registered in May, according to data compiled by S&P Global Mobility.
- Running just over $100,000 for the initial Foundation Series, the Cybertruck had 3,907 registrations in May.
- Ford's F-150 Lightning, which launched in the spring of 2022, had 2,353.
- The Rivian R1T pickup, which launched in late 2021, was in third place among electric pickups, with 1,237 registrations.
Between the lines: Ford's Lightning came out of the gate hot, prompting the automaker to quickly double production in early 2022.
- But then in January 2024, Ford reversed course, saying EV demand was lower than expected.
- General Motors in October 2023 postponed the opening of a $4 billion electric truck plant in Michigan.
The bottom line: Year to date, the Lightning still outsold the Cybertruck.
