Perkins Restaurant & Bakery is changing its name to Perkins American Food Co. Photo: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images
Perkins says its old-fashioned vibe is out of date.
State of play: The restaurant chain is changing its name (sort of), modernizing its look and introducing smaller locations as it seeks a turnaround, CNN reports.
The brand — owned by Ascent Hospitality Management — will go from Perkins Restaurant and Bakery to Perkins American Food Co.
It's introducing digital menu boards, new colors and refreshed ingredients.
Threat level: Sales have been shrinking and the chain closed nearly half of its locations in recent years, according to the report.
