Communicator Spotlight: Moody's chief corporate affairs officer Christine Elliott

🗣️ What she's saying: "It's all the same messaging, but it's our job to tweak it to best reach the different stakeholders," she told Axios.

📍 How she got here: Elliott first worked as a producer for ABC News before transitioning to a career in corporate communications.

• Prior to joining Moody's, she held comms leadership roles at American Express, S&P Global and Mastercard.

📈 Trend watch: The rise of owned content. Elliott has created a digital content team responsible for social media, podcast and video production.

• The team's most recent project is a docuseries on financial crime titled "The Infinite Game."
• "It looks more like Netflix than any financial services content you've ever seen. And the customer reaction has been fantastic because we're not pitching the product — we're talking about what we do," Elliott said.

🏈 Content plate: Elliott gets news from the Financial Times, the Wall Street Journal and newsletters like Axios AM, and follows industry trends on LinkedIn.

• When she's not consuming news, she's watching University of Michigan sports teams — specifically, college football.

🧠 Best advice: Leaders must be vulnerable.

• "Everybody talks about candor, and candor is great. But leaders should not forget that within candor, comes vulnerability."

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