Jun 5, 2024 - Technology

Cruise relaunches in Dallas

A Cruise robotaxi in a parking garage.

A Cruise robotaxi in a parking garage. Photo: Tayfun Coskun/Anadolu via Getty Images

Robotaxi company Cruise is relaunching its Dallas operations while trying to rebuild its reputation after one of its driverless cars in San Francisco dragged a pedestrian 20 feet.

Why it matters: The GM subsidiary is using Dallas and Phoenix as its proving ground for resuming autonomous service.

The latest: Cruise soft-launched a return to Dallas this week using human drivers in vehicles without autonomous systems engaged, per a memo to city officials.

  • The company will first operate in a limited area of the city before a planned expansion, the memo says.

Between the lines: The state of Texas, not the city of Dallas, regulates autonomous vehicle operations in the area.

  • A 2017 state law allows motor vehicles with automated driving systems to operate in Texas without a human operator.

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