Culture hash: Eminem x Crypto.com

Marshall Mathers, or the rapper, Eminem, is the new face of Crypto.com.

• That's Slim Shady... to those who know.

What's happening: His new ad for the crypto platform aired Saturday during the NBA playoff game at the branded arena in Los Angeles.

• Eminem posted on social media, "You know what it's always been" and "FFTB."

Between the lines: FFTB or "Fortune Favors the Brave," is the Crypto.com slogan.

• Matt Damon said it in 2021 for charity.

Flashback: Eminem isn't new to crypto.

• He collaborated with Snoop in 2022 to put out a Bored Ape music video.

💭 Our thought bubble: Eminem, unlike other celebs that were once caught in the SEC's net, flagged the ad as an ad in his social media post.

• Some degens are clearly fans.
• 🟣 P.S. The Lakers beat the Nuggets.