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Good news! Journalists are replying to pitches at record-high rates, according to the latest report from public relations management platform Propel.

• Bad news: That rate is just 3.4%.

Zoom in: Tuesday is the most popular day to pitch, while most journalists reply to pitches sent on Thursdays.

• Fewer pitches were sent in the first quarter of 2024, which suggests PR pros are relying less on "spray and pray" tactics, per Propel.