Apr 22, 2024 - Business

Charted: Changing food habits

Data: AlphaWise, Morgan Stanley Research; Chart: Axios Visuals

Fresh survey results from users of so-called GLP-1 weight loss drugs provided a projection for some changes to what people will be eating in the future.

  • That includes less ice cream and cookies, but more protein bars and trail mix.

Between the lines: Morgan Stanley surveyed 300 people in February currently taking GLP-1 drugs, such as Ozempic, Wegovy and Mounjaro/Zepbound.

  • 71% of those surveyed reported consuming less ice cream (4% reported eating more), the biggest change in an single category tracked in the survey.
  • Over half are eating less of frozen pizzas and meals, and, among those, nearly 80% are cutting back by more than 50%.

Zoom out: For the chart above, Morgan Stanley analysts took their estimate for the share of the U.S. population they expect to be on GLP-1s in 2035 (around 9%), and combined that with the consumption trends from their survey.


This story was an excerpt from Axios Closer, a recap on the day's biggest business stories.

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