Apr 16, 2024 - Business

The origin story of Wawa's name and logo

A Wawa store

Photo: Jeffrey Greenberg/Education Images/Universal Images Group via Getty

I was curious how Wawa got its name and logo.

Answer: From Wawa, Pennsylvania.

Details: Owner George Wood set up the company's first dairy farm in the Delaware County community in 1902.

Plus: Wood also lived in Wawa near a train station where Canada geese gathered at a nearby creek.

  • Wawa takes its name from the Native American word meaning "wild goose," per the company.

The goose had been included in some of Wawa's dairy product logos since the early 1900s.

Yes, but: It wasn't until 1974 that the company's vintage goose and gold background appeared, per the company.

  • That's when a Villanova University student and part-time worker at a Delaware County Wawa submitted the design to a logo contest and won.
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