Trian Partnersis also using the power of public relations in the lead-up to next month's shareholder vote.
Driving the news: Peltz has stepped even further into the spotlight, with CNBC interviews and other press appearances.
The New York Times ran a 5,000-word profile on Peltz and Barron's hinted at Peltz's winning strategy, regardless of how the votes shake out.
Between the lines: The Wall Street Journal published a profile on ESPN boss and potential Iger successor, Jimmy Pitaro, and Bloomberg ran a piece on Disney's overall succession plan.
What to watch: Of interest is how Disney positions Iger's heir apparents, given that one of Trian's main knocks against it is poor succession planning, Axios Pro reporter Tim Baysinger points out.