Mar 7, 2024 - Business

🧮 By the numbers: How Kellogg's coverage played out

Sentiment of Kellogg's  recent media coverage
Data: Muck Rack; Note: The sentiment assigned to an article is based on scoring applied from an  open-source natural language processing library to articles published online and their headline; Chart: Tory Lysik/Axios Visuals

Kellogg typically receives neutral coverage, however sentiment quickly soured following Pilnick's "cereal for dinner" comments.

Zoom in: These comments attracted roughly three times more readers than Kellogg's average news readership.

  • Most negative coverage landed on Feb. 26 — which is also the day that readership spiked, per data provided by Memo.

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