Feb 15, 2024 - Business

Walmart reportedly in talks to buy smart TV maker Vizio

Dan Primack

Illustration: Shoshana Gordon/Axios

Walmart is in talks to buy smart TV maker Vizio for more than $2 billion, according to the Wall Street Journal.

Why it matters: This reflects how big retailers are muscling in on the personalized advertising market, using media content to complement their existing customer data.

Market reax: Vizio shares jumped nearly 25% on the report, bringing its market cap to $1.92 billion, while Walmart stock was largely unchanged.

Shares of Vizio rival Roku fell 8.8%, dropping its market cap to $12.8 billion.

More, per WSJ: "Walmart, including its Sam's Club chain, has historically been Vizio's largest customer. Vizio is historically the largest television brand sold at Walmart by sales."

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Walmart reportedly in talks to buy smart TV maker Vizio

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