Feb 7, 2024 - Business

Exclusive: Lyft partners with Department of Homeland Security to fight human trafficking

A Lyft sign at an airport arrivals curb

JFK Airport in New York City. Photo: Michael M. Santiago/Getty Images

Ride-hailing app Lyft is partnering with the Department of Homeland Security to teach drivers how to spot human trafficking ahead of the Super Bowl.

Why it matters: An estimated 27.6 million people worldwide are victims of human trafficking, according to the State Department.

Driving the news: Lyft is joining DHS' Blue Campaign, an awareness effort designed to educate people about how to take action to thwart traffickers.

  • Lyft will provide tutorials to its drivers, starting in the Las Vegas area, where the Super Bowl is being played this week.
  • Lyft's driver-only app will also "provide them with resources to help, including guidance for how to contact the right authorities," DHS said in a statement.

Worth noting: "Crimes like human trafficking can be more prevalent during events like the Super Bowl due to the mass volume of people and anonymity that large gatherings provide," DHS says.

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