Updated Feb 7, 2024 - Business

Coca-Cola Spice, first new Coke in years, coming soon

A can of Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar

Coca-Cola is introducing Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar. Photo: Courtesy of Coca-Cola.

Coca-Cola is spicing up the soda aisle by adding its first permanent soda flavor in three years — Coca-Cola Spiced.

Why it matters: It's the latest sign that the soda wars are taking off again and follows the January 2023 launch of Pepsi's Starry.

What's happening: The Atlanta-based beverage giant announced the soda Wednesday and posted a countdown timer.

  • Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar are set to go on sale Feb. 19 in the U.S. and Canada.
  • The company said the soda blends the "iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors."
  • The new soda will be sold in a variety of sizes that vary by the regular and zero-sugar products.

What they're saying: "If you go to the aisles, you'll see the amount of spiciness has gone up because consumers' taste palettes have evolved," Coca-Cola's North American marketing chief Shakir Moin told AP.

  • "We realized that could be an opportunity for us."

Yes, but: The new soda "is not spicy, it's bold," said Sue Lynne Cha, Coca-Cola North America vice president of marketing, in a statement.

  • "We know that consumers are more willing to try new and unique flavors," Cha said.

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Editor's note: This article has been updated with comment from Coca-Cola and a new photo.

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