The fractional CCO takes shape
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It's fairly common to see fractional chief marketing or chief financial officers — and these temporary or part-time opportunities are starting to normalize in the communications role too.
Why it matters: This represents yet another flexible and cost-effective way for companies or brands to tap into senior-level expertise.
Driving the news: A group of former CCOs and an experienced recruiter recently launched CommsCollectiv, a firm specializing in fractional employment for seasoned communications professionals.
- Since its launch in November, CommsCollectiv has filled roles for Fortune 500 companies, professional services firms and smaller, private-equity-backed entities looking for senior-level executives available on a short-term basis.
Zoom in: Fractional CCOs are being brought in to help build up a communications function, manage the transition during a corporate restructuring, or raise brand awareness.
- These fractional roles are particularly intriguing for senior leaders looking to take on a few projects at a time.
- And unlike outside advisers, these roles are embedded with the team and often have a seat at the decision-making table.
What they're saying: "Ultimately, the fractional leadership model is beneficial for both the CCO and the company," Ant Steel, founder of Steel Communications, told Axios.
- "The CCO is able to set clear parameters, primarily that they will focus solely on strategic matters that utilize their specific skills, [and] the company knows the leader will bring a fresh perspective, unencumbered by office politics and at a more affordable price," Steel said.
