Plus: GoodLeap promotes Jesse Comart to chief communications and marketing officer

Jesse Comart has been promoted to chief communications and marketing officer at GoodLeap, a tech platform that helps homeowners finance clean energy installations including solar, batteries, EVs and heat pumps.

Why it matters: Comart will use all internal and external channels to raise awareness and explain how GoodLeap makes clean energy more accessible.

Zoom in: Reporting to co-founder and chief revenue officer Matt Dawson, Comart will oversee product marketing and sales enablement, brand marketing, social media and analytics, public affairs and government relations, paid and earned media, creative services, events and internal comms, and employee engagement.

What he's saying: "If comms is done right — meaning it's tied closely to business and revenue goals — it's marketing in the broadest sense. Despite having different strategies and tactics, if marketing and comms are linked, they can produce a powerful output for a brand," Comart told Axios.

What he's watching: How AI will influence the communications and marketing functions.

• "One specific question I'm asking regularly is, 'How can marketing and comms pros adopt new tech while maintaining quality and uniqueness?'"