BONUS: Ask ChatGPT

At the very least, OpenAI's former board could've tapped its own product for comms guidance before ousting Altman.

• I did, and here is its rather detailed, unedited response ...

Prompt: What's the best communication strategy for announcing a CEO transition?

Response: "Announcing a CEO transition is a critical communication task that requires careful planning and execution to ensure a smooth transition and maintain stakeholder confidence.

Here's a comprehensive communication strategy to guide you through the process:

• Timing and Coordination
• Plan in advance to ensure a well-coordinated and timely communication.
• Ensure alignment with the board of directors, executive team and any other key stakeholders.
• Crafting the Message
• Clearly communicate the reasons behind the transition and be transparent about the process.
• Frame the announcement in a positive light, emphasizing the opportunities and continuity that the transition brings.
• Recognize the outgoing CEO's contributions and achievements.
• Targeted Communication
• Communicate internally first to employees to avoid rumors and ensure they hear the news from the company; host town hall meetings or webinars for employees to address questions and concerns; provide support mechanisms for employees who may be impacted by the transition.
• Craft a press release for external stakeholders, including media, customers, suppliers and partners; use various communication channels, such as the company website, social media and industry publications.
• Spokesperson
• Choose a credible and articulate spokesperson, such as the board chair or a senior executive, to deliver the message.
• Ensure the spokesperson is media-trained to handle potential interviews and questions.
• Q&A Preparation
• Anticipate questions: Develop a comprehensive list of potential questions and prepare clear, concise and consistent responses.
• Address concerns: Be prepared to address concerns related to the transition, such as the impact on company strategy, culture and future plans.
• Employee Support
• Provide resources for employees to navigate the transition, such as FAQs, counseling services and avenues for expressing concerns.

• Ensure that new leadership is accessible and visible during the transition period.
• Social Media and Online Presence
• Utilize social media platforms to share the news and engage with stakeholders.
• Ensure that the company website and other online platforms are promptly updated with the new leadership information.
• Follow-Up Communications
• Follow up with additional communications to reinforce key messages and update stakeholders on the progress of the transition.
• Share updates on the company's achievements and milestones under the new leadership.
• Monitoring and Adjusting
• Keep an eye on media coverage, social media and internal feedback to gauge the response.
• Be prepared to adjust the communication strategy based on feedback and developments.
• Crisis Communication Plan
• Develop a crisis communication plan in case of any unexpected challenges or negative reactions.

"By carefully planning and executing these steps, you can help ensure a successful CEO transition with minimal disruption to the organization and maintain stakeholder trust."