Updated May 12, 2023 - Economy

Elon Musk says NBCU ad chief Linda Yaccarino will be new Twitter CEO

Michael Flaherty

Linda Yaccarino speaks onstage during the Seat At The Table event in March. Photo by Cindy Ord/Getty Images

NBCUniversal's veteran ad chief Linda Yaccarino will become the new CEO of Twitter, Elon Musk tweeted Friday.

Driving the news: Yaccarino will "focus primarily on business operations" in the role as CEO, Musk wrote, adding that he would be in charge of product design and new technology.

"Looking forward to working with Linda to transform this platform into X, the everything app," he added.

State of play: NBCUniversal confirmed earlier Friday that Yaccarino was leaving the company, and that Mark Marshall, will become interim chairman of NBCUniversal’s advertising and partnerships group.

Axios and other news outlets reported Thursday that she was in talks to become Twitter's next CEO.

Details: Marshall —currently president, advertising sales and client Partnerships — will report to Mark Lazarus, the company's chairman of NBCUniversal television and streaming. Yaccarino's exit is effective immediately.

Of note: "It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team," Yaccarino said in a statement.

What's next: NBCU's annual upfront presentation to advertisers in New York City opens on Monday.

Editor's note: This story and headline have been updated to note Musk confirmed Yaccarino will be Twitter's new CEO.

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Elon Musk says NBCU ad chief Linda Yaccarino will be new Twitter CEO

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