Uber aims to put more butts in fewer cars with shared rides
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Uber is doubling down on shared rides in an effort to make ride-hailing less expensive and cities more livable, Axios is first to report.
Why it matters: By matching riders headed in the same direction, Uber says it can reduce congestion and emissions while making its ride-hailing service affordable to more people.
- "Getting more butts in seats of fewer cars will help achieve our goal of zero emissions," says Uber's head of cities and transportation policy, Shin-pei Tsay.
- Uber aims to become a zero-emissions mobility platform by 2030 in the U.S., Canada and Europe, and globally by 2040.
Driving the news: Uber plans to announce this morning an expansion of its revamped shared-rides offering, UberX Share, to five additional U.S. cities.
- Shared rides were suspended during the COVID-19 pandemic, but relaunched last summer in nine major cities, including New York, Chicago and Los Angeles.
- The five new cities are Baltimore, Miami, Nashville, Philadelphia and Washington, D.C., with more to come.
Context: Uber's expansion of X Share comes a week after Lyft laid off 26% of its workforce and said it would eliminate shared rides to "simplify" its offerings.
What they're saying: Uber CEO Dara Khosrowshahi told investors Tuesday that UberX Share is "designed to operate with positive unit economics for Uber, while offering a lower-cost alternative to consumers."
- He added that the company expects UberX Share to become "our newest billion-dollar gross bookings product in the coming quarters."
How it works: UberX Share is the cheapest option for riders in cities where it's offered.
- In the U.S., riders will receive an upfront discount if they choose UberX Share.
- If they are matched with a co-rider along the way, they can save up to 20% off the total fare.
- Riders don't have to be headed to the same destination — just in the same direction.
- The technology is designed to add no more than eight minutes to your ride, the company says.
The bottom line: If you're running late, UberX Share might not be the best choice.
- But if you're on a budget, sharing a ride could be a good way to go.
