AMC Theatres to charge different movie ticket prices depending on seat

How it works: AMC announced three different tiers of seats at "participating locations":

• Standard sightline: "the most common" seats, which "are available for the traditional cost of a ticket."
• Value sightline: "primarily in the front row," which "are available at a lower price" than a standard sightline seat.
• Preferred sightline: "typically in the middle of the auditorium and cost slightly more" than standard sightline seats.

Worth noting: The variable pricing applies only to showtimes at 4pm or later — and doesn't apply on Tuesdays, when AMC sells tickets at a discount.

• Customers must be a member of the chain's free loyalty club tier to get value pricing for sightline seats, while paid members of the club can get preferred sightline seats without paying the step-up price.