Jun 27, 2022 - Economy & Business
Scoop: Joffre Capital to buy majority stake in gaming company Playtika
- Kia Kokalitcheva, author of Axios Pro Rata

Illustration: Eniola Odetunde/Axios
Private equity firm Joffre Capital has agreed to acquire a majority stake in gaming company Playtika at $21 a per share from a Chinese investment group, Axios has learned.
Why it matters: It's nearly a 46% premium to where Playtika stock ended trading on Monday.
Catch up quick: Playtika, founded in 2010, is an Israeli maker of casual mobile games and "social casino" games.
- The company went public in January 2021 at $27 per share, representing an $11.1 billion valuation. As of Monday's close, its market cap was just shy of $6 billion.
- It announced in February that it was exploring strategic alternatives, including a potential sale.
Details: Playtika shares would continue trading on the NASDAQ following the deal with Joffre, a tech-focused buyout firm led by James Lu, a former Baidu executive who also serves as chairman of LGTBQ dating app Grindr.
- Both Playtika and Joffre declined comment.