Coca-Cola and Jack Daniel's partner to debut Jack & Coke in a can
Jack, meet Coke ... in a can.
What's happening: Coca-Cola and Jack Daniel's owner Brown-Forman announced Monday that they will introduce a new alcoholic canned drink branded as Jack Daniel’s & Coca-Cola RTD.
- The ready-to-drink, pre-mixed beverage will be made of Jack Daniel’s Tennessee Whiskey and Coca-Cola.
- As a "global benchmark," the drink will contain 5% alcohol, though that "will vary depending on the market," and a zero-sugar version will also be sold, the companies said.
Nathan's thought bubble: The only surprising thing about this partnership is that it didn't happen sooner, because it makes way too much sense.