Jun 13, 2022 - Economy

Coca-Cola and Jack Daniel's partner to debut Jack & Coke in a can

Coca-Cola and Jack Daniel's partnered to introduce Jack & Coke in a can. Photo courtesy of Brown-Forman Corporation/The Coca-Cola Company

Jack, meet Coke ... in a can.

What's happening: Coca-Cola and Jack Daniel's owner Brown-Forman announced Monday that they will introduce a new alcoholic canned drink branded as Jack Daniel’s & Coca-Cola RTD.

  • The ready-to-drink, pre-mixed beverage will be made of Jack Daniel’s Tennessee Whiskey and Coca-Cola.
  • As a "global benchmark," the drink will contain 5% alcohol, though that "will vary depending on the market," and a zero-sugar version will also be sold, the companies said.

Nathan's thought bubble: The only surprising thing about this partnership is that it didn't happen sooner, because it makes way too much sense.

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