Mar 21, 2022 - Economy

Match Group launches dating app for single parents

Illustration of a pattern of golden hearts that rotate.

Illustration: Brendan Lynch/Axios

Dating can be especially challenging for single parents — which is why Match Group is launching a dating app designed especially for them.

What’s happening: The owner of Tinder, and OkCupid is offering Stir, gearing it toward the 20 million single parents in the U.S.

  • The new app will include Stir Time, “a scheduling feature where members can display their ‘me time’ with matches to make it easier for them to coordinate calendars.”

Context: Match reports that more than 1 in 4 single parents say “coordinating schedules typically prevents them from going on dates.”

Our thought bubble: Today is National Single Parent Day — but it should be more like a month.

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