Feb 28, 2022 - Economy & Business

Fox strikes deal with TelevisaUnivision for Vix+ Streaming Service

MarVista Entertainment CEO Fernando Szew

Rachel Murray/Getty Images for City Year Los Angeles

Fox's MarVista Entertainment will develop and produce 10 original films for Vix+, the upcoming Spanish-language streaming service from TelevisaUnivision.

Why it matters: TelevisaUnivision is preparing to launch Vix+ later this year and like its English-language counterparts needs as much exclusive content as it can get.

Details: MarVista will produce 10 films in multiple genres, including family, comedy, romance, and holiday. The deal also includes streaming rights to certain titles from MarVista's library.

  • This is the first programming deal for MarVista since the company was acquired by Fox in December.
  • It also marks the first deal for Vix+ since it was unveiled earlier this month by TelevisaUnivision.

Catch up quick: MarVista Entertainment was founded in 2003 and produces around 80 titles a year for digital platforms.

  • The company has some background in the Spanish-language space. It has produced Operacion Feliz Navidad for HBO Max in Latin America; and El Robo del Siglo, which is currently streaming on HBO Max in the U.S.
  • Televisa and Univision completed their merger in January, which combined two of the biggest producers in Spanish-language content.
  • Univision had previously launched a free streaming service called PrendeTV, which is being folded into Vix, which will have free and paid tiers.
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