Jan 26, 2022 - Economy & Business

The McPlant draws a crowd

Photo of the McPlant, a hamburger with plant-based patty, cheese, lettuce and tomatoes

The McPlant is a plant-based McDonald's burger made with Beyond Meat. Photo courtesy of McDonald's

The McPlant is a budding hit for McDonald’s.

Why it matters: The initial success of Mickey D's long-awaited Beyond Meat burger bodes well for a growing number of fast-food and fast-casual chains debuting plant-based meat.

  • The additional revenue for plant-based food manufacturers could lead to additional scale and price reductions.

Driving the news: In restaurants where the McPlant is being tested, it’s been three times more popular than expected, according to Piper Sandler analyst Michael Lavery's early estimates, as reported by CNBC.

  • The test will expand from a handful of restaurants to about 600 McDonald’s locations in the San Francisco Bay and Dallas-Fort Worth areas on Feb. 14.

The big picture: Earlier this month, Chipotle introduced plant-based chorizo, and KFC debuted plant-based fried chicken. Burger King debuted the Impossible Burger nationwide in 2019. But McDonald’s is the biggest of them all — and its move could prove to be a significant accelerant.

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