M&M's say goodbye to high heels
Even M&M's deserve to be comfortable.
What’s happening: Candymaker Mars Wrigley is giving its fictitious M&M's characters a makeover. Most notably, the green M&M is ditching high heels for sneakers in the redesign.
- It’s a bid to make the characters "current" and more "representative of our consumer," Mars Wrigley North America president Anton Vincent told CNN.
The big picture: High-heeled shoes are becoming less relatable. Sales were declining before the pandemic and then continued their descent when the crisis began.