Jan 5, 2022 - Sports

NASCAR denies sponsorship based on anti-Biden chant

Brandon Brown

Brandon Brown in October 2021. Photo: Sean Gardner/Getty Images

NASCAR has rejected a sponsorship deal between driver Brandon Brown and the meme cryptocurrency LGBcoin, which is a reference to the "Let's Go Brandon" chant meant to represent a veiled insult against President Biden.

Details: Brown's team Brandonbilt Motorsports was informed of the decision on Tuesday, a NASCAR official confirmed to Axios on Wednesday.

  • The official said Brown was told during a meeting in November that "no form of this derogatory and vulgar euphemism would be allowed on any paint scheme or sponsorship."

Background: The chant started when Brown won his first career race at Talladega Superspeedway in October.

  • The crowd chanted "F--k Joe Biden" and an NBC Sports reporter who was interviewing Brown interpreted the chant as "Let's Go Brandon."
  • Brandonbilt Motorsports announced a sponsorship with LGBCoin last week.

What they're saying: "We are disappointed that NASCAR leadership has chosen to rescind approval of this sponsorship and feel they should have the confidence to own their decision to backtrack and not gaslight a team or a driver," Brandonbilt spokesperson Max Marcucci said, according to Fox.

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