"Better for you" mac and cheese maker Gooder Foods raises $6.4M
- Dan Primack, author of Axios Pro Rata
Gooder Foods, maker of a new "better for you" mac and cheese brand, raised $6.4 million from Springdale Ventures, Willow Growth Partners, Third Craft, Gingerbread Capital, Purple Arch Ventures and First Course Capital.
Why it matters: America is deeply divided, but we can all agree that mac and cheese is delicious.
The big picture: The founding team includes former execs from Annie's and Kraft, plus actress Gal Gadot. It's also the fourth startup for CEO Jennifer Zeszut.
The bottom line: "Normally, the company would have staged a bunch of taste tests, but due to the pandemic, Gooder Foods created an online community, shipping out thousands of small bags of noodles for people to try. In fact, the company developed more than 1,000 versions of noodles to get the right one." — Christine Hall, TechCrunch