Oct 7, 2021 - Economy

Peloton rival postpones its IPO

Dan Primack

NordicTrac treadmill — Source: iFIT Health & Fitness.

iFIT Health & Fitness, a Peloton rival whose brands include NordicTrack, on Thursday postponed its IPO, citing "adverse market conditions."

Reality check: Two other companies, including one in the fitness space, priced IPOs last night and began trading today.

Details: Utah-based iFIT had planned to raise around $600 million at a $6.4 billion valuation.

It reported a $517 million net loss on $1.7 billion in revenue for the first half of 2021.
Shareholders include Pamplona Capital Management and early Peloton backer L Catterton.

iFIT, which claims in its IPO prospectus to be the country's top seller of large fitness equipment with a 40% market share, says it "will continue to evaluate the timing for the proposed offering."

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Peloton rival postpones its IPO

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