Apple will unveil new iPhones on Sept. 14

New iPhones, a new Apple Watch and other products are on tap as Apple Tuesday announced a streaming-only launch event for Sept. 14 at 10am Pacific Time.

Why it matters: This year's iPhone 13 lineup is expected to be more an incremental update than a large-scale shift in direction or upgrade. But with Apple, there's always a chance for some surprises.