Atari reports losses, 45% decline in licensing revenue

• The company says its drop in annual revenues came in part from a 45% decline in licensing revenue blamed on the COVID-19 pandemic as well as a “slowdown in the video game division.”

Between the lines: As of April, Atari said it’s focusing on two approaches: a gaming division and a division to sell Atari goods via blockchain.

• On the gaming front, it now sells a new version of the Atari VCS system, is planning an early 2022 release of a new version of the classic Atari game “Food Fight” and says it will release more of its classics on major game consoles.
• Its blockchain business involves support for an Atari Token cryptocurrency and the sale of NFTs, which it says have grossed $1 million.
• Defending the Atari trademark is its own viable revenue stream, netting the company $2.8 million in cash settlements over the past three years, the company notes.

The Atari that is doing all this is a distant relation from the classic American company of the 1970s and '80s that produced “Pong,” “Asteroids” and “Missile Command.”

• Numerous buyouts, bankruptcies and brand handovers have led to the current Atari, headquartered in France.
• Restructurings and revival attempts are common for a brand still known for its increasingly distant past.

What’s next: Atari turns 50 next year.