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After taking home gold three Olympics in a row, Team USA came up short in the women's eight rowing finals Thursday night.

Driving the news: The U.S. women's team came in fourth. They were bested by Canada, which won gold for the first time in 29 years, while New Zealand claimed silver and China took bronze.

The U.S. team won the gold medal at the 2016 Rio Games, the 2012 London Games, and the 2008 Beijing Games.

But the team has at times struggled since the Rio Games, losing the World Championships in 2017 and 2019, per NBC New York. 

Team USA women's eight rowing fails to reach the podium

After three consecutive Olympic golds for the U.S. women's team, they placed 4th in Tokyo.

Team USA during the women's eight rowing heats 

Team USA during the women's eight rowing heats on July 24 in Tokyo. Photo: Naomi Baker/Getty Images

2021 Olympics

Beijing Winter Olympics

After taking home gold three Olympics in a row, Team USA came up short in the women&#x27;s eight rowing finals Thursday night.Driving the news: The U.S. women&#x27;s team came in fourth. They were bested by Canada, which won gold for the first time in 29 years, while New Zealand claimed silver and China took bronze.

Shifts in technology and media are changing the way we play, watch and understand sports. Business models are adapting and social change is forcing those in charge of teams and leagues to reconsider decades-old practices.

Sports

Team USA women's eight rowing fails to reach the podium

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