Why some young people aren’t gaming
Time is more of a barrier than money when it comes to why some young adults don’t play video games, according to a new poll from Generation Lab, shared with Axios.
Why it matters: There are more entry points to gaming than ever, but there’s no guarantee that young people will embrace games simply because they’re more commonplace.
By the numbers: Generation Lab surveyed 503 people between the ages of 18 and 29 to understand their gaming habits. (The margin of error is ±4.2%.)
- 25% of respondents say they don’t have any games downloaded to devices they own.
- Of the non-gamers responding to the poll, 42% said they don’t play because of a lack of time; 14% blamed financial constraints.
- VR and multimedia tie-ins wouldn’t draw the non-gamers in, according to the survey.
- Non-gamers said Hulu, Netflix and other streaming services satisfied their entertainment diet.
What would draw them in: 46% of non-gamers said they’d be more interested in games if they could socialize in them.
As for people who do play:
- They’re averaging nine hours of gaming a week.
- 56% say they do not think they’ll grow out of gaming.
- And in a warning for boosters of subscription services, 77% say they’d like to try new games by buying them one at a time, rather than via a monthly subscription service.