Robinhood pulls back the roadshow curtain

Part of that may be because it's setting aside a portion of IPO shares for customers. It only makes sense to try to target them directly.

But it's also another example of how the masses are being included in at least some of the process that's meant to drum up demand for its shares among bigwig investors.

• Flashback: Coinbase traded a traditional roadshow for a Reddit Q&A — and explainer videos — ahead of its direct listing.

What’s next: Robinhood is expected to begin trading next Thursday.