Jul 20, 2021 - Economy

Robinhood pulls back the roadshow curtain

A digital screen that reads "Robinhood" surrounded by coins with different insignia

Photo: Jakub Porzycki/NurPhoto via Getty Images

Robinhood wants to lure the retail investors who used its no-fee trading app to set off an at-home trading phenomenon to its soon-to-be listed stock.

Driving the news: It will livestream part of its roadshow on Saturday, with a presentation and Q&A session with CEO Vlad Tenev.

Part of that may be because it's setting aside a portion of IPO shares for customers. It only makes sense to try to target them directly.

But it's also another example of how the masses are being included in at least some of the process that's meant to drum up demand for its shares among bigwig investors.

  • Flashback: Coinbase traded a traditional roadshow for a Reddit Q&A — and explainer videos — ahead of its direct listing.

What’s next: Robinhood is expected to begin trading next Thursday.

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